Industries · Real estate
Marketing for real estate
Buyers, sellers and landlords look you up before they call. We help property agents and agencies build a credible personal brand, generate genuine enquiries and stay within CEA advertising guidelines.
How your customers find you
- Searching an agent's name to check them out before calling
- "Sell my HDB flat" or "condo agent in Punggol" searches
- Watching property videos and walkthroughs on social media
- Asking AI assistants how to choose a property agent
What we focus on
- A personal or agency website that shows track record and areas served
- Google and Meta ads for seller and buyer enquiries, with tracked leads
- Video walkthroughs and market updates that build trust
- Landing pages and ads that carry the details CEA expects
- Fast follow-up through WhatsApp and calls
Good to know
CEA's advertising guidelines apply online as well as in print. Ads should show the salesperson's name, registration number and contact number, and the agency's name and licence number, and claims must be accurate. Short search ads can link to a landing page that carries these details. We build campaigns with this in mind.
Questions real estate owners ask
How can property agents in Singapore get more leads online?
Combine a credible personal brand (a clear website and profiles), targeted ads for seller and buyer enquiries, useful video content and fast follow-up. Track which campaign each enquiry came from so budget goes to what works.
What must a property agent include in online ads in Singapore?
CEA guidance says ads should show the salesperson's name, registration number and contact number, plus the estate agency's name and licence number, and must not be misleading. Check CEA's current guidelines before publishing.
Is a personal website worth it for a property agent?
Yes. People search your name before they call, and a website you own gives them a trustworthy place to see your listings, track record and reviews. It also gives AI assistants accurate facts about you.
Do Facebook and Instagram ads work for real estate?
They work well for reaching homeowners and buyers in specific areas, especially with video. Results depend on the offer, the targeting and how quickly you respond to enquiries.
Services that help
Other industries
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